QuietComfort Headphones

This was a combined video and stills shoot for Bose’s latest noise cancelling headphone. This headphone was the newest version in a long legacy of noise cancelling products, so the opportunity to reinvent a category that Bose pioneered was top of mind. We ultimately centered our creative around the idea of being “Iconic” and carried that idea into the formation of our four characters. Like the headphones, the characters would reflect a timeless persona with a modern edge. The story followed them living their passions and highlights moments where the headphones help elevate them.

Art Direction / Video

ONLINE VIDEO

This was a 3 day shoot with 5 locations and 4 character stories (Musician, Jetsetter, Student, and Designer). We created a music driven video that focused on four characters living their passions, elevated by noise cancelling headphones. We made use of interesting camera moves to keep the story well paced and help seamlessly transition between scenarios. It was a priority to partner with a DP that could execute on those transitions and with an editor that could bring those story pieces together effectively.

PHOTOGRAPHY

We captured stills for each character in their respective scenarios. We made sure to carve out dedicated time for photography so that it could also get the same care and attention as the video. We worked with the photographer and retoucher to create a pool of selects that captured the distinct attitude of each character.

FEATURE VIGNETTES

We had specific sequences shot to highlight the most important features of the product. These vignettes were looping videos that would be on product pages and other channels. Along with supporting copy, these videos would help bring these features to life for the consumer lower in the funnel.

noise cancelling

battery life

comfort

aware mode

CUTDOWNS

Several variations of cutdowns were made for different media. While the main video focused on all 4 characters, :15’s cuts of each individual story were made to target specific demographics. This was also an opportunity to focus on a specific passion story.

concept Boards

These were the boards we used to sell the overall concept internally and what we shared with directors/production to bring all of our ideas to life.