This was a combined still and video shoot for the launch of the Bose Home Speaker 300. I worked on the video portion of the shoot and helped develop the story for the online video. We captured live action footage of the product in use and also developed animations that were later combined in editing to tell a well rounded product story. We’ve developed several video assets that were used for online, retail, social, and reseller channels.
Art Direction / Video
Highlights the features and benefits of the smart speaker at the conversion level of the customer journey
The online video is a balance of product animation and lifestyle footage
Animations were developed as stand alone content that were used on Bose.com and social media platforms