Bose partners with the NFL each year and has a roster of players that represent the brand across multiple owned channels. As part of the NFL campaign we created pages on Bose.com to support the players we partnered with and the campaign they were a part of. We created a team page where fans could see the entire roster of players and get an inside look into how our headphones enhance the NFL experience. From the team page fans could dive deeper into individual player stories and see how our products fit into their lives, on and off the field.
UX / Art Direction
The team page housed the entire roster of players and supported the overall campaign, “However you feel, really feel”. This page also integrated social, branded content, and product stories into one experience for fans.
The player pages were deep dives into a players individual story, paired with the products that helped them along the way.